Case Studies
Business insightAI in action
Selected client contexts and AI applications for growth, sales, product innovation and supply-chain execution.
Selected cases 6
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Lee Kum Kee
Case experience
The evidence behind AI-assisted growth
Kitchen purchasing and competitive intelligence inform channel priorities, SKU choices and quarterly review. This is the commercial context AI-assisted planning can build on.
Case study presented in collaboration with Gaoyan.
COFCO Tunhe
Case experience
Industry knowledge for AI-assisted innovation
Flavour trends, customer needs and chef research shaped tomato product development and launch communication, providing a grounded starting point for AI-assisted product discovery.
Case study presented in collaboration with Gaoyan.
Fonterra
AI application concept
AI-assisted customer prioritization
AI could connect customer profiles, dairy applications and purchase signals to prioritize B2B accounts and help sales teams prepare relevant product proposals.
Case study presented in collaboration with Gaoyan.
Nestlé Professional
AI application concept
AI-assisted foodservice growth
AI could bring outlet, menu and usage insights together to identify foodservice opportunities and help account teams prepare proposals for different customer needs.
Case study presented in collaboration with Gaoyan.
AB InBev
AI application concept
AI-assisted outlet execution
AI could combine shelf images, outlet data and channel signals to surface distribution and display opportunities, helping sales teams prioritize visits and follow-up.
Case study presented in collaboration with Gaoyan.
Givaudan
AI application concept
AI-assisted flavour exploration
AI could organize flavour trends, application knowledge and customer briefs into a searchable knowledge base, helping teams explore product concepts and prepare focused R&D briefs.
Case study presented in collaboration with Gaoyan.
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